Cyber tigers : how companies in Asia can prosper from E-commerce / James K. Ho
Imprint
Singapore : Prentice Hall, c2000
Descript
x, 387 p. : ill. ; 23 cm
CONTENT
Introducing E-commerce to SMEs -- Gearing up for the information age -- Communicating over the Internet -- Working the World Wide Web -- Conducting business online -- Managing for the new millennium -- Maximizing payoff from information technology -- Creating customer-driven value chains -- Transforming business to add value -- Building alliances for E-commerce -- Evaluating commercial Web sites -- Surveying advances in Asia -- Tracking issues and regional initiatives -- Watching government policies -- Brushing up on key terms and concepts -- Locating E-commerce resources in Asia -- Becoming a cyber tiger -- Cyber tigers online: a registry of SMEs