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TitleMarket research matters : tools and techniques for aligning your business
Author Robert Duboff, Jim Spaeth
Imprint New York : Wiley, c2000
Descript vii, 312 p. : ill. ; 24 cm


Why market research matters -- Tools to research the future -- How to implement strategic anticipation -- Researching the future brand -- Researching the future customer loyalty -- Researching the future competition -- Researching the future channels -- Researching the future employee loyalty -- Researching the future internet -- Is your market researcher up to the challenge?

Marketing research

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