Annual Member
| Author | Duboff, Robert |
|---|---|
| Title | Market research matters : tools and techniques for aligning your business / Robert Duboff, Jim Spaeth |
| Imprint | New York : Wiley, c2000 |
| Descript | vii, 312 p. : ill. ; 24 cm |
Why market research matters -- Tools to research the future -- How to implement strategic anticipation -- Researching the future brand -- Researching the future customer loyalty -- Researching the future competition -- Researching the future channels -- Researching the future employee loyalty -- Researching the future internet -- Is your market researcher up to the challenge?
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.83 D815M 2000 | CHECK SHELVES |
| Sasin Library | 658.83 D815M 2000 | CHECK SHELVES |
| Central Library (4th Floor) | 658.83 D815M | CHECK SHELVES |
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