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TitleThe soul of the new consumer : authenticity-what we buy and why in the new economy
Author David Lewis & Darren Bridger
Imprint London : Nicholas Brealey, c2000
Descript x, 246 p. : ill. ; 24 cm

CONTENT

From abundance to authenticity -- Persuading new consumers -- New scarcities of time, attention and trust -- Tastespace -- Why buzz beats hype -- Involving the new consumer -- Retail heaven-retail hell -- New consumers-New commercials -- Winning their hearts and minds -- Giving the soul control


Consumer behavior

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Central Library (4th Floor)658.8342 L673SCHECK SHELVES

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