Annual Member
| Author | Lewis, David |
|---|---|
| Title | The soul of the new consumer : authenticity-what we buy and why in the new economy / David Lewis & Darren Bridger |
| Imprint | London : Nicholas Brealey, c2000 |
| Descript | x, 246 p. : ill. ; 24 cm |
From abundance to authenticity -- Persuading new consumers -- New scarcities of time, attention and trust -- Tastespace -- Why buzz beats hype -- Involving the new consumer -- Retail heaven-retail hell -- New consumers-New commercials -- Winning their hearts and minds -- Giving the soul control
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8342 L673S | CHECK SHELVES |
Office of Academic Resources
Chulalongkorn University
254 Phayathai Road, Pathumwan, Bangkok 10330 Thailand
Library Service 0-2218-2929, 0-2218-2927
Administrative Division 0-2218-2903
Fax. 0-2215-3617
Email 