AuthorCunningham, Mike
TitleSmart things to know about e-commerce / Mike Cunningham
Imprint Oxford : Capstone, c2000
Descript xvii, 234 p. : ill. ; 21 cm

CONTENT

Internet and E-commerce evolution -- Think E-commerce-think change! -- E-commerce technologies that matter -- Electronic consumers-attracting, predicting and engaging them -- Business to business E-commerce -- Building your own strategy -- Making it happen-doing E-commerce


SUBJECT

  1. Electronic commerce

LOCATIONCALL#STATUS
Central Library (4th Floor)658.054678 C973S CHECK SHELVES
Chula Business School Library658.054678 C973S 2000 CHECK SHELVES