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TitleSmart things to know about e-commerce
Author Mike Cunningham
Imprint Oxford : Capstone, c2000
Descript xvii, 234 p. : ill. ; 21 cm

CONTENT

Internet and E-commerce evolution -- Think E-commerce-think change! -- E-commerce technologies that matter -- Electronic consumers-attracting, predicting and engaging them -- Business to business E-commerce -- Building your own strategy -- Making it happen-doing E-commerce


Electronic commerce

LOCATIONCALL#STATUS
Central Library (4th Floor)658.054678 C973SCHECK SHELVES
Chula Business School Library658.054678 C973S 2000CHECK SHELVES

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