Author | Cunningham, Mike |
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Title | Smart things to know about e-commerce / Mike Cunningham |
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Imprint |
Oxford : Capstone, c2000 |
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Descript |
xvii, 234 p. : ill. ; 21 cm |
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CONTENT
Internet and E-commerce evolution -- Think E-commerce-think change! -- E-commerce technologies that matter -- Electronic consumers-attracting, predicting and engaging them -- Business to business E-commerce -- Building your own strategy -- Making it happen-doing E-commerce
SUBJECT
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Electronic commerce
LOCATION | CALL# | STATUS |
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Central Library (4th Floor) | 658.054678 C973S |
CHECK SHELVES
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Chula Business School Library | 658.054678 C973S 2000 |
CHECK SHELVES
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