The Book of entrepreneurs' wisdom : classic writings by legendary entrepreneurs

Title	The Book of entrepreneurs' wisdom : classic writings by legendary entrepreneurs
Author	edited by Peter Krass
Imprint	New York : Wiley, c1999
Descript	xiv, 514 p. ; 24 cm

CONTENT

Start-up -- Maverick element and other qualities -- Venture capital, LBOs, and going public -- Risk and strategy -- Inventors turned entrepreneurs -- Branding, image, and selling -- Entrepreneurial management -- Personal stories

Entrepreneurship -- Case studies Businessmen -- Case studies Business women -- Case studies

LOCATION	CALL#	STATUS
Central Library (4th Floor)	658.421 B724	CHECK SHELVES

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