The Book of entrepreneurs' wisdom : classic writings by legendary entrepreneurs / edited by Peter Krass
Imprint
New York : Wiley, c1999
Descript
xiv, 514 p. ; 24 cm
CONTENT
Start-up -- Maverick element and other qualities -- Venture capital, LBOs, and going public -- Risk and strategy -- Inventors turned entrepreneurs -- Branding, image, and selling -- Entrepreneurial management -- Personal stories