Serious play : how the world's best companies simulate to innovate

Title	Serious play : how the world's best companies simulate to innovate
Author	Michael Schrage
Imprint	Boston, Mass. : Harvard Business School Press, c2000
Descript	xxiv, 244 p

CONTENT

The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- Simulating interventions -- Measuring prototyping paybacks -- Going meta : evolution as a business practice

Technological innovations -- Management -- Simulation methods

LOCATION	CALL#	STATUS
Chula Business School Library	658.40352 S377S 2000	CHECK SHELVES
Sasin Library	658.40352 S377S 2000	CHECK SHELVES

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