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TitleSerious play : how the world's best companies simulate to innovate
Author Michael Schrage
Imprint Boston, Mass. : Harvard Business School Press, c2000
Descript xxiv, 244 p

CONTENT

The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- Simulating interventions -- Measuring prototyping paybacks -- Going meta : evolution as a business practice


Technological innovations -- Management -- Simulation methods

LOCATIONCALL#STATUS
Chula Business School Library658.40352 S377S 2000CHECK SHELVES
Sasin Library658.40352 S377S 2000CHECK SHELVES

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