Author | Schrage, Michael |
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Title | Serious play : how the world's best companies simulate to innovate / Michael Schrage |
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Imprint |
Boston, Mass. : Harvard Business School Press, c2000 |
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Descript |
xxiv, 244 p |
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CONTENT
The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- Simulating interventions -- Measuring prototyping paybacks -- Going meta : evolution as a business practice
SUBJECT
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Technological innovations -- Management -- Simulation methods
LOCATION | CALL# | STATUS |
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Chula Business School Library | 658.40352 S377S 2000 |
CHECK SHELVES
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Sasin Library | 658.40352 S377S 2000 |
CHECK SHELVES
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