Annual Member
| Author | Schrage, Michael |
|---|---|
| Title | Serious play : how the world's best companies simulate to innovate / Michael Schrage |
| Imprint | Boston, Mass. : Harvard Business School Press, c2000 |
| Descript | xxiv, 244 p |
The new economics of innovation -- A spreadsheet way of knowledge -- Our models, ourselves -- Productive waste -- Preparing for surprise -- Perils of pathological prototyping -- Simulating interventions -- Measuring prototyping paybacks -- Going meta : evolution as a business practice
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.40352 S377S 2000 | CHECK SHELVES |
| Sasin Library | 658.40352 S377S 2000 | CHECK SHELVES |
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