AuthorShaw, Stephen
TitleAirline marketing and management / Stephen Shaw
Imprint Aldershot, Hampshire : Ashgate, 1999
Edition 4th ed
Descript xii, 281 p. ; 25 cm

CONTENT

Fundamentals -- Market for air transport services -- Marketing environment -- Airline business and marketing strategies -- Product analysis in airline marketing -- Pricing and revenue management -- Distributing the product -- Brands management in airline marketing -- Relationship marketing -- Airline selling, advertising and promotional policies -- Future of airline marketing


SUBJECT

  1. Aeronautics
  2. Commercial -- Marketing
  3. Airlines -- Marketing

LOCATIONCALL#STATUS
Central Library : Stack (Contact Staff)387.740688 S536A 1999 CHECK SHELVES