| Title | Airline marketing and management |
|---|---|
| Author | Stephen Shaw |
| Imprint | Aldershot, Hampshire : Ashgate, 1999 |
| Edition | 4th ed |
| Descript | xii, 281 p. ; 25 cm |
Fundamentals -- Market for air transport services -- Marketing environment -- Airline business and marketing strategies -- Product analysis in airline marketing -- Pricing and revenue management -- Distributing the product -- Brands management in airline marketing -- Relationship marketing -- Airline selling, advertising and promotional policies -- Future of airline marketing
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library : Stack (Contact Staff) | 387.740688 S536A 1999 | CHECK SHELVES |
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