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TitleAirline marketing and management
Author Stephen Shaw
Imprint Aldershot, Hampshire : Ashgate, 1999
Edition 4th ed
Descript xii, 281 p. ; 25 cm

CONTENT

Fundamentals -- Market for air transport services -- Marketing environment -- Airline business and marketing strategies -- Product analysis in airline marketing -- Pricing and revenue management -- Distributing the product -- Brands management in airline marketing -- Relationship marketing -- Airline selling, advertising and promotional policies -- Future of airline marketing


Aeronautics Commercial -- Marketing Airlines -- Marketing

LOCATIONCALL#STATUS
Central Library : Stack (Contact Staff)387.740688 S536A 1999CHECK SHELVES

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