Annual Member
| Author | Gunter, Barrie |
|---|---|
| Title | Media research methods : measuring audiences, reactions and impact / Barrie Gunter |
| Imprint | London : Sage, 2000 |
| Edition | 1st ed |
| Descript | 314 p.; 24 cm |
Evolving theoretical background of media research -- Overview of media research methodologies: audiences -- Overview of media research methodologies: media output -- Measuring media usage and exposure -- Measuring affective responses to media -- Measuring cognitive responses to media: attention and comprehension -- Measuring cognitive impact of media -- Measuring behavioural impact of media: from association to causation
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 302.23 G977M 2000 | CHECK SHELVES |
| Central Library (5th Floor) | 302.23072 G977M | CHECK SHELVES |
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