Cases in strategic marketing / David Rosenthal, Lew G. Brown
Imprint
Upper Saddle River, N.J. : Prentice Hall, c2000
Descript
xiii, 610 p
CONTENT
Part 1: Segmentation and buyer behavior -- Part 2: Industry structure and competititve anlysis -- Part 3: International -- part 4: Product -- Part 5: Price -- Part 6: Promotion -- Part 7: Supply chain and distribution -- Part 8: Ethics and social responsiblity -- Part 9: Comprehensive cases