Cases in strategic marketing / David Rosenthal, Lew G. Brown

Author	Rosenthal, David
Title	Cases in strategic marketing / David Rosenthal, Lew G. Brown
Imprint	Upper Saddle River, N.J. : Prentice Hall, c2000
Descript	xiii, 610 p

CONTENT

Part 1: Segmentation and buyer behavior -- Part 2: Industry structure and competititve anlysis -- Part 3: International -- part 4: Product -- Part 5: Price -- Part 6: Promotion -- Part 7: Supply chain and distribution -- Part 8: Ethics and social responsiblity -- Part 9: Comprehensive cases

Marketing -- Decision making -- Case studies Marketing -- Management -- Case studies

LOCATION	CALL#	STATUS
Sasin Library	658.802 R814C 2000	CHECK SHELVES
Chula Business School Library	658.802 R814C 2000	CHECK SHELVES

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