How to use advertising to build strong brands

Title	How to use advertising to build strong brands
Author	edited by John Philip Jones
Imprint	Thousand Oaks, Calif. : Sage, c1999
Descript	394 p.; 23 cm

CONTENT

Part 1: Brands : added values and brand equity -- Part 2: New and growing brands -- Part 3: Mature brands -- Brand concepts in unexpected fields -- Developing an understanding of brands

Advertising -- Brand name products Brand name products

LOCATION	CALL#	STATUS
Communication Arts Library	659.1 Hu847 1999	CHECK SHELVES
Sasin Library	659.1 H847 1999	CHECK SHELVES

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