Author | Dearlove, Des |
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Title | The ultimate book of business brands : insights from the world's 50 greatest brands / Des Dearlove & Stuart Crainer |
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Imprint |
Oxford : Capstone, c1999 |
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Edition |
1st ed |
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Descript |
xxxii, 231 p.; 24 cm |
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CONTENT
American Express -- Apple -- Barbie -- Benetton -- Budweiser -- Coca-Cola -- Diney -- Federal Express -- The GAP -- General Electric -- Gillette -- Goodyear -- Guinness -- Haagen-Dazs -- Harley-Davidson -- Harvard Business School -- Heineken -- Heinz -- Hertz Car-Hire -- Hewlett-Packard -- Holiday Inn -- Hoover -- IBM -- Ikea -- Intel -- Kellogg's -- Kodak -- Lego -- Levi-Strauss -- Marboro -- Mars -- McDonald's -- McKinsey & co. -- Mercedes-Benz -- Microsoft -- Nescafe -- Nike -- Red Cross -- Reuters -- Rolls-Royce -- Sears, Roebuck -- Sony -- Starbucks -- Swartch -- Toyota -- Virgin -- Wal-Mart -- Wrigley's -- Xerox -- Yamaha
SUBJECT
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Brand Name Products
LOCATION | CALL# | STATUS |
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Communication Arts Library | 658.827 D285U 1999 |
CHECK SHELVES
|
Sasin Library | 658.827 D285U 1999 |
CHECK SHELVES
|
Chula Business School Library | 658.827 D285U 1999 |
CHECK SHELVES
|