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TitleThe ultimate book of business brands : insights from the world's 50 greatest brands
Author Des Dearlove & Stuart Crainer
Imprint Oxford : Capstone, c1999
Edition 1st ed
Descript xxxii, 231 p.; 24 cm

CONTENT

American Express -- Apple -- Barbie -- Benetton -- Budweiser -- Coca-Cola -- Diney -- Federal Express -- The GAP -- General Electric -- Gillette -- Goodyear -- Guinness -- Haagen-Dazs -- Harley-Davidson -- Harvard Business School -- Heineken -- Heinz -- Hertz Car-Hire -- Hewlett-Packard -- Holiday Inn -- Hoover -- IBM -- Ikea -- Intel -- Kellogg's -- Kodak -- Lego -- Levi-Strauss -- Marboro -- Mars -- McDonald's -- McKinsey & co. -- Mercedes-Benz -- Microsoft -- Nescafe -- Nike -- Red Cross -- Reuters -- Rolls-Royce -- Sears, Roebuck -- Sony -- Starbucks -- Swartch -- Toyota -- Virgin -- Wal-Mart -- Wrigley's -- Xerox -- Yamaha


Brand Name Products

LOCATIONCALL#STATUS
Communication Arts Library658.827 D285U 1999CHECK SHELVES
Sasin Library658.827 D285U 1999CHECK SHELVES
Chula Business School Library658.827 D285U 1999CHECK SHELVES

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