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TitleThe customer marketing methods : how to implement and profit from customer relationship management
Author Jay Curry with Adam Curry
Imprint New York : Free Press, c2000
Descript xi, 244 p

CONTENT

Part 1: How to profit from customer relationship management with customer marketing -- Part 2: How to implement CRM with customer marketing in your company or business unit -- Part 3: Customer marketing and the Internet


Customer relations -- Management Consumer's preferences Relationship marketing

LOCATIONCALL#STATUS
Sasin Library658.812 C976C 2000CHECK SHELVES
Chula Business School Library658.812 C976C 2000CHECK SHELVES

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