AuthorCurry, Jay
TitleThe customer marketing methods : how to implement and profit from customer relationship management / Jay Curry with Adam Curry
Imprint New York : Free Press, c2000
Descript xi, 244 p

CONTENT

Part 1: How to profit from customer relationship management with customer marketing -- Part 2: How to implement CRM with customer marketing in your company or business unit -- Part 3: Customer marketing and the Internet


SUBJECT

  1. Customer relations -- Management
  2. Consumer's preferences
  3. Relationship marketing

LOCATIONCALL#STATUS
Sasin Library658.812 C976C 2000 CHECK SHELVES
Chula Business School Library658.812 C976C 2000 CHECK SHELVES