The customer marketing methods : how to implement and profit from customer relationship management / Jay Curry with Adam Curry

Author	Curry, Jay
Title	The customer marketing methods : how to implement and profit from customer relationship management / Jay Curry with Adam Curry
Imprint	New York : Free Press, c2000
Descript	xi, 244 p

CONTENT

Part 1: How to profit from customer relationship management with customer marketing -- Part 2: How to implement CRM with customer marketing in your company or business unit -- Part 3: Customer marketing and the Internet

Customer relations -- Management Consumer's preferences Relationship marketing

LOCATION	CALL#	STATUS
Sasin Library	658.812 C976C 2000	CHECK SHELVES
Chula Business School Library	658.812 C976C 2000	CHECK SHELVES

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