ปัจจัยที่มีอิทธิพลต่อการยอมรับบทบาทของพนักงานขับรถเมล์หญิง : ศึกษากรณีประชาชนผู้ใช้บริการรถโดยสารประจำทางแบบธรรมดาของ ขสมก. / สุปราณี ไกรวีระเดชาชัย = Factors influencing the acceptance of women bus driver's role : a case study of the BMTA's regular bus passengers / Supranee Kriweeradachachai
The purpose of this research is to investigate the characteristics and degree of the public acceptance of women bus driver's role in relations with various influencing factors. The samples of this research are composed of 288 passengers of the BMTA's public bus by purposive and accidental method. The subiects are given a prepared questionnaire to response plus an indepth interview with selected group. The findings of the research reveal that the samples mostly accept of women bus drivers role in high degree. As for the factors influencing the acceptance of women bus driver’s role of the samples, we find that, the sex, domicile, having female relative with bus driver’s occupation, and personal experience with the service of women bus driver have relationship with the acceptance of women bus driver's role at statistical significance of 0.05, however, the age, educational level, the acceptance of women bus driver of father and mother have positive relationship with the acceptance of women bus driver's role. Furthermore, the belief of traditional sex-role value has negative relationship with the acceptance of women bus driver's role. The acceptance of women bus driver of close friend is, however, has no statistical significance at 0.05 level with the acceptance of women bus driver’s role. To sum up, it is found in this research that 7 hypotheses are supported and 3 are refuted by the data.
