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AuthorDe Kare-Silver, Michael
TitleE-shock 2000 : the electronic shopping revolution : strategies for retailers and manufacturers / Michael de Kare-Silver
Imprint Basinstoke : Macmillan Business, c2000
Descript xii, 292 p. : ill


Definitions and consumer trends -- Learning from the pioneers in electronic selling -- Future growth of electronic shopping: look out for 2005! -- The ES test: how to tell how much your business is going to be affected -- How can retailers respond? -- Ten strategic options for retailers -- The store of the future -- Rapidly improving technology meets growing consumer demand -- The world is changing: assets to knowledge -- Structural difficulties with the Internet will be overcome -- How can manufacturers respond? -- Manufacturers' ten strategic options -- The new marketing imperatives: marketing in the electronic age -- Setting the strategy and mobilising the organisation -- The next wave in electronic shopping

Electronic commerce -- United States Interactive marketing -- United States Retail trade -- Technological innovations -- United States

Sasin Library658.054678 D278E 2000CHECK SHELVES
Chula Business School Library658.054678 D278E 2000CHECK SHELVES

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