AuthorBotten, Neil
TitleCompetitive strategies for service organisations / Neil Botten and John McManus
Imprint Basingstoke : Macmillan Business, c1999
Descript xxi, 327 p

CONTENT

Key themes in the global service economy -- Defining service organisations -- The development of strategic planning -- Strategic management models, tools, and techniques -- The application of strategic management -- Future trends in strategic management -- The case material -- Competitive strategies in the world Airline industry -- BAA Plc


SUBJECT

  1. Service industries -- Management
  2. International business enterprises -- Management
  3. Information technology -- Economic aspects
  4. Strategic planning
  5. Airlines -- Management -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.4012 B751C 1999 CHECK SHELVES