Competitive strategies for service organisations / Neil Botten and John McManus
Imprint
Basingstoke : Macmillan Business, c1999
Descript
xxi, 327 p
CONTENT
Key themes in the global service economy -- Defining service organisations -- The development of strategic planning -- Strategic management models, tools, and techniques -- The application of strategic management -- Future trends in strategic management -- The case material -- Competitive strategies in the world Airline industry -- BAA Plc