Competitive strategies for service organisations

Title	Competitive strategies for service organisations
Author	Neil Botten and John McManus
Imprint	Basingstoke : Macmillan Business, c1999
Descript	xxi, 327 p

CONTENT

Key themes in the global service economy -- Defining service organisations -- The development of strategic planning -- Strategic management models, tools, and techniques -- The application of strategic management -- Future trends in strategic management -- The case material -- Competitive strategies in the world Airline industry -- BAA Plc

Service industries -- Management International business enterprises -- Management Information technology -- Economic aspects Strategic planning Airlines -- Management -- Case studies

LOCATION	CALL#	STATUS
Sasin Library	658.4012 B751C 1999	CHECK SHELVES

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