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TitleCompetitive strategies for service organisations
Author Neil Botten and John McManus
Imprint Basingstoke : Macmillan Business, c1999
Descript xxi, 327 p


Key themes in the global service economy -- Defining service organisations -- The development of strategic planning -- Strategic management models, tools, and techniques -- The application of strategic management -- Future trends in strategic management -- The case material -- Competitive strategies in the world Airline industry -- BAA Plc

Service industries -- Management International business enterprises -- Management Information technology -- Economic aspects Strategic planning Airlines -- Management -- Case studies

Sasin Library658.4012 B751C 1999CHECK SHELVES

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