Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The global marketing environment -- Marketing research and information systems -- Consumer and business buyer behavior -- Market segmentation, targeting, and positioning for competitive avantage -- New-products: pricing considerations and strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications: advertising and public relations -- Integrated marketing communications: personal selling and sales promotion -- Direct and on-line marketing -- The global marketplace -- Marketing and society: social responsibility and marketing ethics

1. Marketing