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AuthorArmstrong, Gary
TitleMarketing : an introduction / Gary Armstrong, Philip Kotler
Imprint Upper Saddle River, N.J. : Prentice Hall, c2000
Edition 5th ed
Descript xxvii, 125 p. : col. ill


Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The global marketing environment -- Marketing research and information systems -- Consumer and business buyer behavior -- Market segmentation, targeting, and positioning for competitive avantage -- New-products: pricing considerations and strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications: advertising and public relations -- Integrated marketing communications: personal selling and sales promotion -- Direct and on-line marketing -- The global marketplace -- Marketing and society: social responsibility and marketing ethics


Sasin Library658.8 A735M 2000CHECK SHELVES
Sasin Library658.8 A735M 2000CHECK SHELVES

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