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TitleMarketing & selling the travel product
Author James F. Burke, Barry P. Resnick
Imprint Canada : Delmar, c2000
Edition 2nd ed
Descript xix, 302 p


Understanding marketing and sales -- Analyzing the travel product -- Selecting target markets -- Positioning the product -- Creating marketing strategies -- Implementing the marketing plan -- Understanding the traveler's needs -- Identifying the seller -- Evaluating the travel product -- Setting up the sale -- Using personal selling techniques -- Satisfying the customer

Tourism -- Marketing Travel agents -- Vocational guidance

Sasin Library338.4791 B959M 2000CHECK SHELVES
Chula Business School Library338.4791 B959M 2000CHECK SHELVES

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