AuthorBurke, James F
TitleMarketing & selling the travel product / James F. Burke, Barry P. Resnick
Imprint Canada : Delmar, c2000
Edition 2nd ed
Descript xix, 302 p

CONTENT

Understanding marketing and sales -- Analyzing the travel product -- Selecting target markets -- Positioning the product -- Creating marketing strategies -- Implementing the marketing plan -- Understanding the traveler's needs -- Identifying the seller -- Evaluating the travel product -- Setting up the sale -- Using personal selling techniques -- Satisfying the customer


SUBJECT

  1. Tourism -- Marketing
  2. Travel agents -- Vocational guidance

LOCATIONCALL#STATUS
Sasin Library338.4791 B959M 2000 CHECK SHELVES
Chula Business School Library338.4791 B959M 2000 CHECK SHELVES