Marketing & selling the travel product / James F. Burke, Barry P. Resnick
Imprint
Canada : Delmar, c2000
Edition
2nd ed
Descript
xix, 302 p
CONTENT
Understanding marketing and sales -- Analyzing the travel product -- Selecting target markets -- Positioning the product -- Creating marketing strategies -- Implementing the marketing plan -- Understanding the traveler's needs -- Identifying the seller -- Evaluating the travel product -- Setting up the sale -- Using personal selling techniques -- Satisfying the customer