Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleMarketing & selling the travel product
Author James F. Burke, Barry P. Resnick
Imprint Canada : Delmar, c2000
Edition 2nd ed
Descript xix, 302 p

CONTENT

Understanding marketing and sales -- Analyzing the travel product -- Selecting target markets -- Positioning the product -- Creating marketing strategies -- Implementing the marketing plan -- Understanding the traveler's needs -- Identifying the seller -- Evaluating the travel product -- Setting up the sale -- Using personal selling techniques -- Satisfying the customer


Tourism -- Marketing Travel agents -- Vocational guidance

LOCATIONCALL#STATUS
Sasin Library338.4791 B959M 2000CHECK SHELVES
Chula Business School Library338.4791 B959M 2000CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram