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TitleConsumer behavior
Author Leon G. Schiffman, Leslie Lazar Kanuk
Imprint Upper Saddle River, N.J. : Prentice Hall, c2000
Edition 7th ed
Descript xiii, 469 p. : col. ill


Introduction: diversity in the marketplace -- Consumer research -- Market segmentation -- Consumer motivation -- Personality and consumer behavior -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behavior -- Reference groups and family influences -- Social class and consumer behavior -- The influence of culture on consumer behavior -- Subcultures and consumer behavior -- Cross-cultural consumer behavior: an international perspective -- Consumer influence and diffusion of innovations -- Consumer decision making

Consumer behavior Motivation research (Marketing)

Sasin Library658.8342 S333C 2000CHECK SHELVES

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