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TitleIBM redux : Lou Gerstner and the business turnaround of the decade
Author Doug Garr
Imprint New York : HarperBusiness, c1999
Descript 375 p. ; 25 cm

CONTENT

A brand guy in the information age -- Would anyone want this job? -- A new man in armonk -- first months, first moves -- A vertical vision of reality -- The making of a CEO -- Seismic shakes in big blue's culture -- Two camels in front of a Pizza hut -- That strange, elusive PC company -- At war with the evil empire -- Gerstner grabs for groupware -- a shifting wind in armonk -- New images in the house that Lou built -- Leadership-at home and abroad -- Network computers and big blue's servers -- A loss leader even lou can live with -- There's no place to hide -- Full disclosure -- Notes -- Bibliography -- Index


Computer Industry -- United States International Business Machines Corporation Gerstner Louis V

LOCATIONCALL#STATUS
Sasin Library338.761004 G238I 1999CHECK SHELVES
Sasin Library338.761004 G238I 1999CHECK SHELVES
Chula Business School Library338.761004 G238I 1999CHECK SHELVES

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