A brand guy in the information age -- Would anyone want this job? -- A new man in armonk -- first months, first moves -- A vertical vision of reality -- The making of a CEO -- Seismic shakes in big blue's culture -- Two camels in front of a Pizza hut -- That strange, elusive PC company -- At war with the evil empire -- Gerstner grabs for groupware -- a shifting wind in armonk -- New images in the house that Lou built -- Leadership-at home and abroad -- Network computers and big blue's servers -- A loss leader even lou can live with -- There's no place to hide -- Full disclosure -- Notes -- Bibliography -- Index

1. Computer Industry -- United States
2. International Business Machines Corporation
3. Gerstner
4. Louis V