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TitleAdvertising outdoors watch this space!
Author David Bernstein
Imprint London : Phaidon Press, 1997
Edition 1st ed
Descript 240 p. : ill.; 29 cm


Introduction -- Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future -- Postscript


Communication Arts Library : Reference Collection659.1342 B531A 1997LIB USE ONLY


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