Author | Bernstein, David |
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Title | Advertising outdoors watch this space! / David Bernstein |
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Imprint |
London : Phaidon Press, 1997 |
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Edition |
1st ed |
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Descript |
240 p. : ill.; 29 cm |
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CONTENT
Introduction -- Art and advertising -- Advertising develops -- Poster rules -- The creative challenge -- The strengths of outdoor -- Images and words -- Brand and consumer -- Beyond the billboard -- The future -- Postscript
SUBJECT
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Advertising
LOCATION | CALL# | STATUS |
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Communication Arts Library : Reference Collection | 659.1342 B531A 1997 |
LIB USE ONLY
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