Title | Perspectives on public relations research / edited by Danny Moss, Dejan Vercic and Gary Warnaby |
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Imprint |
London : Routledge, 2000 |
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Edition |
1st ed |
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Descript |
xv, 269 p.; 22 cm |
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CONTENT
Public relations research: interdisciplinary perspectives -- Public relations and management theory: The origins of public relations theory in economics and strategic management -- Strategy and public relations -- Contemporary perspectives of public relations: A feminist phase analysis of research on women in postmodern public relations -- Public relations and rhetoric: history, concepts, future -- Psychology and public relations -- International perspectives of public relations: Public relations: the cultural dimension -- Preliminary Delphi research on international public relations programming: initial data supports application of certain generic/specific concepts -- Historical-German perspectives of public relations: The origins and development of public relations in Germany and Austria -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 P467 2000 |
CHECK SHELVES
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