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TitlePerspectives on public relations research
Author edited by Danny Moss, Dejan Vercic and Gary Warnaby
Imprint London : Routledge, 2000
Edition 1st ed
Descript xv, 269 p.; 22 cm


Public relations research: interdisciplinary perspectives -- Public relations and management theory: The origins of public relations theory in economics and strategic management -- Strategy and public relations -- Contemporary perspectives of public relations: A feminist phase analysis of research on women in postmodern public relations -- Public relations and rhetoric: history, concepts, future -- Psychology and public relations -- International perspectives of public relations: Public relations: the cultural dimension -- Preliminary Delphi research on international public relations programming: initial data supports application of certain generic/specific concepts -- Historical-German perspectives of public relations: The origins and development of public relations in Germany and Austria -- Public relations and the development of the principle of separation of advertising and journalistic media programmes in Germany

Public Relations

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