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TitleInternational business : competing in the global marketplace
Author Charles W.L. Hill
Imprint Boston, Mass. : Irwin/McGraw-Hill, 2000
Descript xxviii, 692 p.+ 1 computer optical laser disc

CONTENT

The emerging global telecommunications industry -- Brazilian privatization -- A Scotsman at Mazda -- The gain from trade: Ghana and South Korea -- Trade in Hormone-treated beef -- Electrolux's global investment strategy -- Toyota in France -- Consolidation in the European insurance market -- Foreign exchange losses at JAL -- Merrill Lynch in Japan -- Artais weather check -- Procter&Gamble in Japan: from marketing failure to success -- Starbucks corporation: going global


International business enterprises -- Management Competition International

LOCATIONCALL#STATUS
Chula Business School Library658.049 H645I 2000CHECK SHELVES
Chula Business School Library658.049 H645I 2000CHECK SHELVES
Chula Business School Library : Audio-Visual Collection658.049 H645I 2000CHECK SHELVES
Chula Business School Library658.049 H645I 2000CHECK SHELVES
Chula Business School Library : Audio-Visual Collection658.049 H645I 2000CHECK SHELVES
Chula Business School Library : Audio-Visual Collection658.049 H645I 2000CHECK SHELVES

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