International business : competing in the global marketplace / Charles W.L. Hill

Author	Hill, Charles W. L.
Title	International business : competing in the global marketplace / Charles W.L. Hill
Imprint	Boston, Mass. : Irwin/McGraw-Hill, 2000
Descript	xxviii, 692 p.+ 1 computer optical laser disc

CONTENT

The emerging global telecommunications industry -- Brazilian privatization -- A Scotsman at Mazda -- The gain from trade: Ghana and South Korea -- Trade in Hormone-treated beef -- Electrolux's global investment strategy -- Toyota in France -- Consolidation in the European insurance market -- Foreign exchange losses at JAL -- Merrill Lynch in Japan -- Artais weather check -- Procter&Gamble in Japan: from marketing failure to success -- Starbucks corporation: going global

SUBJECT

International business enterprises -- Management
Competition
International

LOCATION	CALL#	STATUS
Chula Business School Library	658.049 H645I 2000	CHECK SHELVES
Chula Business School Library	658.049 H645I 2000	CHECK SHELVES
Chula Business School Library : Audio-Visual Collection	658.049 H645I 2000	CHECK SHELVES
Chula Business School Library	658.049 H645I 2000	CHECK SHELVES
Chula Business School Library : Audio-Visual Collection	658.049 H645I 2000	CHECK SHELVES
Chula Business School Library : Audio-Visual Collection	658.049 H645I 2000	CHECK SHELVES