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TitleStrategic positioning : creating growth generating profits achieving performance
Author Paul Temporal
Imprint Selangor Darul Ehsan, Malaysia : Oxford University Press, 1999
Descript xvii, 214 p. ; 24 cm

CONTENT

Strategic positioning power -- Strategic positioning for all -- Positioning strategies -- Repositioning -- Positioning and branding -- Positioning with focus -- Strategic positioning and marketing communications -- Positioning and the search for success -- Issues in strategic positioning -- Strategic positioning: points to ponder


Corporations -- Growth Strategic planning Industrial management

LOCATIONCALL#STATUS
Central Library (4th Floor)658.4012 T288SCHECK SHELVES

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