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AuthorFriedman, Monroe
TitleConsumer boycotts : effecting change through the marketplace and the media / Monroe Friedman
Imprint New York : Routledge, 1999
Edition 1st ed
Descript xix, 284 p.; 23 cm

CONTENT

Consumer boycott basics -- Factors affecting boycott success -- Labor boycotts -- Consumer economic boycotts -- Minority group initiatives: African American boycotts -- Boycott initiatives of other minority groups -- Boycotts by religious groups -- Ecological boycotts -- Consumer buycotts -- Boycott issues and tactics in historical perspective


Consumer Behavior Boycotts Consumer Satisfaction Consumer Complaints

LOCATIONCALL#STATUS
Communication Arts Library658.8342 F899C 1999CHECK SHELVES

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