Consumer boycotts : effecting change through the marketplace and the media / Monroe Friedman
Imprint
New York : Routledge, 1999
Edition
1st ed
Descript
xix, 284 p.; 23 cm
CONTENT
Consumer boycott basics -- Factors affecting boycott success -- Labor boycotts -- Consumer economic boycotts -- Minority group initiatives: African American boycotts -- Boycott initiatives of other minority groups -- Boycotts by religious groups -- Ecological boycotts -- Consumer buycotts -- Boycott issues and tactics in historical perspective