Author | Friedman, Monroe |
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Title | Consumer boycotts : effecting change through the marketplace and the media / Monroe Friedman |
Imprint | New York : Routledge, 1999 |
Edition | 1st ed |
Descript | xix, 284 p.; 23 cm |
Consumer boycott basics -- Factors affecting boycott success -- Labor boycotts -- Consumer economic boycotts -- Minority group initiatives: African American boycotts -- Boycott initiatives of other minority groups -- Boycotts by religious groups -- Ecological boycotts -- Consumer buycotts -- Boycott issues and tactics in historical perspective
LOCATION | CALL# | STATUS |
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Communication Arts Library | 658.8342 F899C 1999 | CHECK SHELVES |
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