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TitleAdvertising to children : concepts and controversies
Author edited by M. Carole Macklin and Les Carlson
Imprint Thousand Oaks, Calif. : Sage, 1999
Edition 1st ed
Descript xiv, 322 p. ; 24 cm


In search of what children know and think about advertising and how advertising works: Through the eyes of a child -- Socialization and adolescents' Skepticism toward advertising -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding -- Youth, advertising, and symbolic meaning -- Societal impact and concerns: We'll be back in a moment -- Mothers' preferences for regulating children's television -- A comparison of children's and prime-time fine-print advertising disclosure practices -- The beauty myth and the persuasiveness of advertising -- Selling food to children -- Advertising directed to children about cigarettes, smoking, and beer: How do we persuade children not to smoke -- Camels and cowboys -- Adolescents' attention to beer and cigarette print ads and associated product warnings -- Future directions for research: Advertising to children in the twenty-first century -- The future for children and the internet -- Advertising's effects -- The context of advertising and children: future research directions

Television Advertising and Children -- United States Advertising and Children -- United States

Communication Arts Library659.1083 Am244 1999CHECK SHELVES
Sasin Library302.2345 A244 1999CHECK SHELVES

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