In search of what children know and think about advertising and how advertising works: Through the eyes of a child -- Socialization and adolescents' Skepticism toward advertising -- Evaluating the impact of affiliation change on children's TV viewership and perceptions of network branding -- Youth, advertising, and symbolic meaning -- Societal impact and concerns: We'll be back in a moment -- Mothers' preferences for regulating children's television -- A comparison of children's and prime-time fine-print advertising disclosure practices -- The beauty myth and the persuasiveness of advertising -- Selling food to children -- Advertising directed to children about cigarettes, smoking, and beer: How do we persuade children not to smoke -- Camels and cowboys -- Adolescents' attention to beer and cigarette print ads and associated product warnings -- Future directions for research: Advertising to children in the twenty-first century -- The future for children and the internet -- Advertising's effects -- The context of advertising and children: future research directions

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