AuthorSugarman, Joseph
TitleAdvertising secrets of the written word / Joseph Sugarman
Imprint Las Vegas, NV : DelStar Books, 1998
Edition 1st ed
Descript xvii, 312 p. : ill.; 26 cm

CONTENT

Advertising secrets of the written word: Understanding the process -- Understanding what works -- Proving the points- ad examples


SUBJECT

  1. Direct Marketing
  2. Advertising Copy -- Handbooks
  3. Manuals
  4. etc
  5. Advertising
  6. Direct-Mail

LOCATIONCALL#STATUS
Communication Arts Library659.1 S947A 1998 CHECK SHELVES