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TitleAdvertising in a multimedia age
Author edited by Brian Blunden and Margot Blunden
Imprint Leatherhead, UK : IEPRC/Pira International, 1996
Edition 1st ed
Descript vii, 464 p.; 24 cm

CONTENT

Introduction and overiew of advertising in a multimedia age -- Trends in new media technology relevant to advertising and marketing -- The advertising agencies' response to multimedia -- The impact of multimedia on adspend -- The relationship between new media advertising and direct marketing -- Advertising, the new television market and the online future -- The future of print media -- The changing marketplace: telecoms companies as service providers -- Electronic publishing and the future of advertising -- Design of advertising tailored to new media -- Case study: Volkswagen -- Case study: Bass Brewers -- Case study: The Times and Sunday Times Internet editions -- Case study: Daewood cars -- Regulation of advertising in new media in Europe


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LOCATIONCALL#STATUS
Communication Arts Library659.1 Ab244 1996CHECK SHELVES

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