Title | Advertising in a multimedia age / edited by Brian Blunden and Margot Blunden |
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Imprint |
Leatherhead, UK : IEPRC/Pira International, 1996 |
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Edition |
1st ed |
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Descript |
vii, 464 p.; 24 cm |
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CONTENT
Introduction and overiew of advertising in a multimedia age -- Trends in new media technology relevant to advertising and marketing -- The advertising agencies' response to multimedia -- The impact of multimedia on adspend -- The relationship between new media advertising and direct marketing -- Advertising, the new television market and the online future -- The future of print media -- The changing marketplace: telecoms companies as service providers -- Electronic publishing and the future of advertising -- Design of advertising tailored to new media -- Case study: Volkswagen -- Case study: Bass Brewers -- Case study: The Times and Sunday Times Internet editions -- Case study: Daewood cars -- Regulation of advertising in new media in Europe
SUBJECT
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Advertising
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.1 Ab244 1996 |
CHECK SHELVES
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