Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleAdvertising in a multimedia age
Author edited by Brian Blunden and Margot Blunden
Imprint Leatherhead, UK : IEPRC/Pira International, 1996
Edition 1st ed
Descript vii, 464 p.; 24 cm


Introduction and overiew of advertising in a multimedia age -- Trends in new media technology relevant to advertising and marketing -- The advertising agencies' response to multimedia -- The impact of multimedia on adspend -- The relationship between new media advertising and direct marketing -- Advertising, the new television market and the online future -- The future of print media -- The changing marketplace: telecoms companies as service providers -- Electronic publishing and the future of advertising -- Design of advertising tailored to new media -- Case study: Volkswagen -- Case study: Bass Brewers -- Case study: The Times and Sunday Times Internet editions -- Case study: Daewood cars -- Regulation of advertising in new media in Europe


Communication Arts Library659.1 Ab244 1996CHECK SHELVES

Chulalinet's Book Delivery Request


Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network


facebook   instragram