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AuthorLewis, Herschell Gordon, 1926-
TitleAdvertising age handbook of advertising / Herschell Gordon Lewis and Carol Nelson
Imprint Lincolnwood, Illinois : NTC Business Books, 1999
Descript xi, 228 p.; 23 cm


The purpose of advertising -- Planning the communication -- Budgeting -- Creative strategy -- Media -- Production -- Testing and research -- Evaluation: relating results to the message and to the objectives -- Poised at the edge of the springboard

Advertising -- Handbooks Manuals etc

Communication Arts Library659.1 L674A 1999CHECK SHELVES

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