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TitlePublic relations : a values-driven approach
Author David W. Guth, Charles Marsh
Imprint Boston : Allyn and Bacon, c2000
Descript xix, 588 p. : ill. ; 24 cm

CONTENT

Foundations of public relations: What is public relations? ; Jobs in public relations ; Brief history of public relations ; Communication theory and public opinion -- Public relations process: Research and evaluation ; Writing and presentation skills ; New communications technology -- Public relations today and tomorrow: Crisis communications ; Integrated marketing communications ; Cross-cultural communication ; Public relations and the law ; Your future in public relations


Public relations Public relations -- Moral and ethical aspects

LOCATIONCALL#STATUS
Central Library (4th Floor)659.2 G984PCHECK SHELVES
Communication Arts Library659.2 G984P 2000CHECK SHELVES

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