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AuthorGuth, David W
TitlePublic relations : a values-driven approach / David W. Guth, Charles Marsh
Imprint Boston : Allyn and Bacon, c2000
Descript xix, 588 p. : ill. ; 24 cm


Foundations of public relations: What is public relations? ; Jobs in public relations ; Brief history of public relations ; Communication theory and public opinion -- Public relations process: Research and evaluation ; Writing and presentation skills ; New communications technology -- Public relations today and tomorrow: Crisis communications ; Integrated marketing communications ; Cross-cultural communication ; Public relations and the law ; Your future in public relations

Public relations Public relations -- Moral and ethical aspects

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