| Author | Smith, P. R. (Paul Raymond) |
|---|---|
| Title | Great answers to tough marketing questions / P. R. Smith |
| Imprint | London : Kogan Page, 1999 |
| Descript | xv, 274 p. : ill. ; 24 cm |
Basic concepts and definitions of marketing -- Segmentation, position and the marketing mix -- Marketing planning -- Buyer behaviour
| LOCATION | CALL# | STATUS |
|---|---|---|
| Central Library (4th Floor) | 658.8 S656G | CHECK SHELVES |
| Sasin Library | 658.8 S656G 1999 | CHECK SHELVES |
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