Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleGreat answers to tough marketing questions
Author P. R. Smith
Imprint London : Kogan Page, 1999
Descript xv, 274 p. : ill. ; 24 cm

CONTENT

Basic concepts and definitions of marketing -- Segmentation, position and the marketing mix -- Marketing planning -- Buyer behaviour


Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 S656GCHECK SHELVES
Sasin Library658.8 S656G 1999CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram