AuthorSmith, P. R. (Paul Raymond)
TitleGreat answers to tough marketing questions / P. R. Smith
Imprint London : Kogan Page, 1999
Descript xv, 274 p. : ill. ; 24 cm

CONTENT

Basic concepts and definitions of marketing -- Segmentation, position and the marketing mix -- Marketing planning -- Buyer behaviour


SUBJECT

  1. Marketing

LOCATIONCALL#STATUS
Central Library (4th Floor)658.8 S656G CHECK SHELVES
Sasin Library658.8 S656G 1999 CHECK SHELVES