Conceptualizing communication research: Introduction to the research culture ; Asking questions about communication ; Finding, reading, and using research -- Planning and designing communication research: Observing and measuring communication variables ; Designing valid communication research ; Research ethics and politics -- Methodologies for conducting communication research: Experimental research ; Survey research ; Textual analysis ; Naturalistic inquiry -- Analyzing and interpreting quantitative data: Describing quantitative data ; Inferring from data: estimation and significance testing ; Analyzing differences between groups ; Analyzing relationships between variables -- Reconceptualizing communication research: Epilogue: concluding research

1. Communication -- Research -- Methodology