Investigating communication : an introduction to research methods / Lawrence R. Frey, Carl H. Botan and Gary L. Kreps

Author	Frey, Lawrence R
Title	Investigating communication : an introduction to research methods / Lawrence R. Frey, Carl H. Botan and Gary L. Kreps
Imprint	Boston : Allyn and Bacon, 2000
Edition	2nd ed
Descript	xiv, 514 p.; 24 cm

CONTENT

Conceptualizing communication research: Introduction to the research culture ; Asking questions about communication ; Finding, reading, and using research -- Planning and designing communication research: Observing and measuring communication variables ; Designing valid communication research ; Research ethics and politics -- Methodologies for conducting communication research: Experimental research ; Survey research ; Textual analysis ; Naturalistic inquiry -- Analyzing and interpreting quantitative data: Describing quantitative data ; Inferring from data: estimation and significance testing ; Analyzing differences between groups ; Analyzing relationships between variables -- Reconceptualizing communication research: Epilogue: concluding research

Communication -- Research -- Methodology

LOCATION	CALL#	STATUS
Communication Arts Library	302.2 F893I 2000	CHECK SHELVES
Central Library (5th Floor)	302.2072 F893I	CHECK SHELVES

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