| Title | Investigating communication : an introduction to research methods |
|---|---|
| Author | Lawrence R. Frey, Carl H. Botan and Gary L. Kreps |
| Imprint | Boston : Allyn and Bacon, 2000 |
| Edition | 2nd ed |
| Descript | xiv, 514 p.; 24 cm |
Conceptualizing communication research: Introduction to the research culture ; Asking questions about communication ; Finding, reading, and using research -- Planning and designing communication research: Observing and measuring communication variables ; Designing valid communication research ; Research ethics and politics -- Methodologies for conducting communication research: Experimental research ; Survey research ; Textual analysis ; Naturalistic inquiry -- Analyzing and interpreting quantitative data: Describing quantitative data ; Inferring from data: estimation and significance testing ; Analyzing differences between groups ; Analyzing relationships between variables -- Reconceptualizing communication research: Epilogue: concluding research
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 302.2 F893I 2000 | CHECK SHELVES |
| Central Library (5th Floor) | 302.2072 F893I | CHECK SHELVES |
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