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TitleInvestigating communication : an introduction to research methods
Author Lawrence R. Frey, Carl H. Botan and Gary L. Kreps
Imprint Boston : Allyn and Bacon, 2000
Edition 2nd ed
Descript xiv, 514 p.; 24 cm

CONTENT

Conceptualizing communication research: Introduction to the research culture ; Asking questions about communication ; Finding, reading, and using research -- Planning and designing communication research: Observing and measuring communication variables ; Designing valid communication research ; Research ethics and politics -- Methodologies for conducting communication research: Experimental research ; Survey research ; Textual analysis ; Naturalistic inquiry -- Analyzing and interpreting quantitative data: Describing quantitative data ; Inferring from data: estimation and significance testing ; Analyzing differences between groups ; Analyzing relationships between variables -- Reconceptualizing communication research: Epilogue: concluding research


Communication -- Research -- Methodology

LOCATIONCALL#STATUS
Communication Arts Library302.2 F893I 2000CHECK SHELVES
Central Library (5th Floor)302.2072 F893ICHECK SHELVES

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