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AuthorFrey, Lawrence R
TitleInvestigating communication : an introduction to research methods / Lawrence R. Frey, Carl H. Botan and Gary L. Kreps
Imprint Boston : Allyn and Bacon, 2000
Edition 2nd ed
Descript xiv, 514 p.; 24 cm


Conceptualizing communication research: Introduction to the research culture ; Asking questions about communication ; Finding, reading, and using research -- Planning and designing communication research: Observing and measuring communication variables ; Designing valid communication research ; Research ethics and politics -- Methodologies for conducting communication research: Experimental research ; Survey research ; Textual analysis ; Naturalistic inquiry -- Analyzing and interpreting quantitative data: Describing quantitative data ; Inferring from data: estimation and significance testing ; Analyzing differences between groups ; Analyzing relationships between variables -- Reconceptualizing communication research: Epilogue: concluding research

Communication -- Research -- Methodology

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