Author | Newsom, Doug |
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Title | This is PR : the realities of public relations / Doug Newsom, Judy VanSlyke Turk and Dean Kruckeberg |
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Imprint |
Belmont, California : Wadsworth/Thomson Learning, 2000 |
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Edition |
7th ed |
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Descript |
xvii, 553 p. : ill.; 23 cm |
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CONTENT
Public relations: role, origins and trends affecting the future: The realities of public relations -- PR's origins and evolution -- PR trends -- Research for PR: Publics and pulbic opinion -- Research for backgrounding and planning -- Research processes, procedures and techniques -- Theory, ethics and laws affecting PR practice: Persuasion and communication theories -- PR ethics and responsibilities -- PR and the law -- PR in action: Problem-solving strategies: the management of PR work -- Communication channels and media -- Tactics and techniques: details that make PR strategies work -- Campaigns -- Case studies -- Crises
SUBJECT
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Public Relations
LOCATION | CALL# | STATUS |
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Communication Arts Library | 659.2 N558T 2000 |
CHECK SHELVES
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