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AuthorHisrich, Riobert D
TitleMarketing decisions for new and mature products / Robert D. Hisrich and Michael P. Peters
Imprint New York : Maxwell Macmillan, 1991
Edition 2nd ed
Descript xii, 516 p

Product management New products

LOCATIONCALL#STATUS
Chula Business School Library658.802 H673M 1991CHECK SHELVES

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