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TitleWhy we buy : the science of shopping
Author Paco Underhill
Imprint New York, N.Y. : Simon & Schuster, c1999
Descript 255 p. ; 25 cm

CONTENT

Instead od Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from sears hardware, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping


Marketing research Consumer behavior Shopping

LOCATIONCALL#STATUS
Central Library (4th Floor)658.834 U55WCHECK SHELVES
Sasin Library658.834 U55W 1999CHECK SHELVES

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