Why we buy : the science of shopping / Paco Underhill
Imprint
New York, N.Y. : Simon & Schuster, c1999
Descript
255 p. ; 25 cm
CONTENT
Instead od Samoa, stores: the science of shopping -- Walk like an Egyptian: the mechanics of shopping -- Men are from sears hardware, women are from Bloomingdale's: the demographics of shopping -- See me, feel me, touch me, buy me: the dynamics of shopping