The BrandMindset : thinking like a genuine brand -- An introduction to the BrandStrategy Doctrine process : the road map for a genuine brand -- The brand assessment : the process to evaluate current and future brand -- The BrandPromise : the guiding star for genuine brands -- The Brand blueprint : the architecture of a brand -- Brand culturalization : customer service -- Creating brand advantage : leveraging and maximizing brand equity -- Brandstrategy.com -- Brand tools : organizing your BrandStrategy doctrine process

1. Brand name products
2. Brand name products -- Management