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TitleThe brandmindset
Author Duane E. Knapp
Imprint New York : McGraw-Hill, c2000
Descript xxiii, 277 p. : ill


The BrandMindset : thinking like a genuine brand -- An introduction to the BrandStrategy Doctrine process : the road map for a genuine brand -- The brand assessment : the process to evaluate current and future brand -- The BrandPromise : the guiding star for genuine brands -- The Brand blueprint : the architecture of a brand -- Brand culturalization : customer service -- Creating brand advantage : leveraging and maximizing brand equity -- -- Brand tools : organizing your BrandStrategy doctrine process

Brand name products Brand name products -- Management

Sasin Library658.827 K67B 2000CHECK SHELVES
Communication Arts Library658.827 K67B 2000CHECK SHELVES

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