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TitleResearch methods for business : a skill-building approach
Author Uma Sekaran
Imprint New York : Wiley, c2000
Edition 3rd ed
Descript xiii, 463 p. : ill. ; 25 cm

CONTENT

Introduction to research -- Scientific investigation -- Computer technology and business research -- Research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition -- Research process: steps 4 and 5: theoretical framework hypothesis development -- Research process: step 6: elements of research design -- Experimental designs -- Measurement of variables: operational definition and scales -- Measurement: scaling, reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation -- Research report -- Managerial decision making and research


Business -- Research -- Methodology

LOCATIONCALL#STATUS
Chula Business School Library650.072 S463R 2000CHECK SHELVES
Central Library (4th Floor)650.072 S463RCHECK SHELVES
Chula Business School Library650.072 S463R 2000CHECK SHELVES

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