Author | Sekaran, Uma |
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Title | Research methods for business : a skill-building approach / Uma Sekaran |
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Imprint |
New York : Wiley, c2000 |
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Edition |
3rd ed |
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Descript |
xiii, 463 p. : ill. ; 25 cm |
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CONTENT
Introduction to research -- Scientific investigation -- Computer technology and business research -- Research process: steps 1 to 3: the broad problem area, preliminary data gathering, problem definition -- Research process: steps 4 and 5: theoretical framework hypothesis development -- Research process: step 6: elements of research design -- Experimental designs -- Measurement of variables: operational definition and scales -- Measurement: scaling, reliability, validity -- Data collection methods -- Sampling -- Data analysis and interpretation -- Research report -- Managerial decision making and research
SUBJECT
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Business -- Research -- Methodology
LOCATION | CALL# | STATUS |
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Chula Business School Library | 650.072 S463R 2000 |
CHECK SHELVES
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Central Library (4th Floor) | 650.072 S463R |
CHECK SHELVES
|
Chula Business School Library | 650.072 S463R 2000 |
CHECK SHELVES
|