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TitleApple : the inside story of intrigue, egomania, and business blunders
Author Jim Carlton
Imprint New York : HarperBusiness, c1998
Edition 1st paperback ed
Descript xiii, 465 p. ; 24 cm

CONTENT

In the beginning -- Glory years -- Licensing debate -- "Noble village" -- Engineering morass -- Fall of Jean-Louis Gassee -- Crossing a canyon -- Looking for another way out -- Sculley's Waterloo -- New Sheriff in town -- March to PowerPC -- From Power Mac to the Cliff -- NeXT: a founder's return -- Thinking different


Apple Computer Inc. -- Management Computer industry -- United States -- Management -- Case studies

LOCATIONCALL#STATUS
Central Library (5th Floor)338.761004165 C285A 1998CHECK SHELVES

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