Apple : the inside story of intrigue, egomania, and business blunders / Jim Carlton
Imprint
New York : HarperBusiness, c1998
Edition
1st paperback ed
Descript
xiii, 465 p. ; 24 cm
CONTENT
In the beginning -- Glory years -- Licensing debate -- "Noble village" -- Engineering morass -- Fall of Jean-Louis Gassee -- Crossing a canyon -- Looking for another way out -- Sculley's Waterloo -- New Sheriff in town -- March to PowerPC -- From Power Mac to the Cliff -- NeXT: a founder's return -- Thinking different
SUBJECT
Apple Computer
Inc. -- Management
Computer industry -- United States -- Management -- Case studies