AuthorCarlton, Jim, 1955-
TitleApple : the inside story of intrigue, egomania, and business blunders / Jim Carlton
Imprint New York : HarperBusiness, c1998
Edition 1st paperback ed
Descript xiii, 465 p. ; 24 cm

CONTENT

In the beginning -- Glory years -- Licensing debate -- "Noble village" -- Engineering morass -- Fall of Jean-Louis Gassee -- Crossing a canyon -- Looking for another way out -- Sculley's Waterloo -- New Sheriff in town -- March to PowerPC -- From Power Mac to the Cliff -- NeXT: a founder's return -- Thinking different


SUBJECT

  1. Apple Computer
  2. Inc. -- Management
  3. Computer industry -- United States -- Management -- Case studies

LOCATIONCALL#STATUS
Central Library (5th Floor)338.761004165 C285A 1998 CHECK SHELVES