Silicon gold rush : the next generation of high-tech stars rewrites the rules of business / Karen Southwick
Imprint
New York : Wiley, c1999
Descript
viii, 248 p. ; 24 cm
CONTENT
Star is born -- Leading a high-tech juggernaut -- Soul of a new company: the value of being small -- Bigger can be better: maintaining equilibrium -- Staking your claim: finding and keeping new markets -- Mind share is a terrible thing to waste -- Dance with your customer -- Brainpower, Inc. -- Mergers and alliances: picking the right partner -- Party's over -- At the end of the day