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AuthorSouthwick, Karen
TitleSilicon gold rush : the next generation of high-tech stars rewrites the rules of business / Karen Southwick
Imprint New York : Wiley, c1999
Descript viii, 248 p. ; 24 cm


Star is born -- Leading a high-tech juggernaut -- Soul of a new company: the value of being small -- Bigger can be better: maintaining equilibrium -- Staking your claim: finding and keeping new markets -- Mind share is a terrible thing to waste -- Dance with your customer -- Brainpower, Inc. -- Mergers and alliances: picking the right partner -- Party's over -- At the end of the day

Computer industry -- Management Computer software industry -- Management High technology industries -- Management New business enterprises -- Management

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