The nonprofit guide to the Internet : how to survive and thrive / Michael Johnston
Imprint
New York : Wiley, c1999
Edition
2nd ed
Descript
xvi, 240 p
CONTENT
Learning about the Internet -- Why a nonprofit should go on-line -- Getting connected -- From knowledge to action: finding the full potential of the Internet to improve your communication, outreach, and public awareness -- Research on the Internet: tools and tricks -- Cyber-fund-raising -- Making it happen: establishing a presence on the World Wide Web -- Reaching your future supporters now -- Harnessing the idiosyncratic