The marketing of nations : a strategic approach to building national wealth / Philip Kotler, Somkid Jatusripitak, Suvit Maesincee
Imprint
New York : Free Press, c1997
Descript
xi, 451 p. ; 25 cm
CONTENT
Understanding the challenge of national economic development: Challenges to building a nation's wealth ; Major dilemmas and trade-offs in public policy toward economic development ; Distinguishing alternative pathways to development -- Formulating the nation's strategic vision: Strategic groups of nations and the global competitive structure ; Assessing the nation's strengths and weaknesses ; Assessing the nation's opportunities and threats ; Developing the nation's strategic thrust -- Developing the nation's strategic postures: Developing the nation's investment policies ; Building the nation's industrial clusters ; Developing the nation's industrial portfolio ; Developing the nation's trade policies ; Developing the nation's macroeconomic policies ; Developing the nation's infrastructure ; Developing the nation's institutional framework -- Supporting company growth and prosperity: Bridging corporate strategy with the nation's wealth-building strategy ; Norishing company growth ; Strategic development through cooperative strategies ; National wealth-building strategies: from strategic vision to strategic implementation