Annual Member
| Author | Aaker, David A |
|---|---|
| Title | Marketing research / David A. Aaker, V. Kumar, George S. Day |
| Imprint | New York : John Wiley & Sons, c1995 |
| Edition | 5th ed |
| Descript | xvi, 783 p.; 26 cm |
The nature and scope of marketing research -- Data collection -- Data analysis -- Special topics in data analysis -- Applications
| LOCATION | CALL# | STATUS |
|---|---|---|
| Chula Business School Library | 658.83 A111M 1995 | CHECK SHELVES |
| Communication Arts Library | 658.83 A111M 1995 | CHECK SHELVES |
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