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TitleMarketing research
Author David A. Aaker, V. Kumar, George S. Day
Imprint New York : John Wiley & Sons, c1995
Edition 5th ed
Descript xvi, 783 p.; 26 cm

CONTENT

The nature and scope of marketing research -- Data collection -- Data analysis -- Special topics in data analysis -- Applications


Marketing research

LOCATIONCALL#STATUS
Chula Business School Library658.83 A111M 1995CHECK SHELVES
Communication Arts Library658.83 A111M 1995CHECK SHELVES

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