การวิเคราะห์การใช้สื่อเพื่อการเผยแพร่ความรู้ด้านสุขภาพอนามัย สำหรัประชาชนของเจ้าหน้าที่ในโรงพยาบาลและสถานบริการสาธารณสุข ในกรุงเทพมหานคร / บุญส่ง แจ้งสว่าง = An analysis of media utilization in health information dissemination of personnel in hospitals and health services in Bangkok Metropolis / Boonsong Chaengswang
The purpose of this study was to analyse the media utilization in health information dissemination of personnel in hospitals and health services in Bangkok Metropolis. Data were collected from 170 media personnel in 34 hospitals and health services in Bangkok Metropolis by means of questionnaires. The sample were randomly selected by simple random sampling. The 136 completed questionnaires or 80 percent of the 212 total media personnel were statistical analyzed in term of percentage, arithmatic mean and standard deviation. The major finding of this study indicated that two kinds of media found to used in every hospitals and health services through out Bangkok Metropolis were sheet-and-folder and poster. The videotape was the most interested media for people although it was small number in utilization. The large number of the media personnel were expected that videotape will be the most popular media in health information dissemination in the future. The large number of the media personnel suggested that the production and services center of media for utilize in health information dissemination should be estsblish and they need the training course in the utilization of media especially the technology. The quality of media in the most hospitals and health services were unsattisfied condition. The media were utilized in hospitals and health services found that originated from three important sources such as the Ministry of Public Health, some of hospital and some of pharmaceutical agencies.
