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TitleThe strategy process : concepts, contexts, cases
Author Henry Mintzberg, James Brian Quinn
Imprint Upper Saddle River, N.J. : Prentice Hall, c1996
Edition 3rd ed
Descript xviii, 990 p

CONTENT

The strategy concept -- The strategist -- Formulating strategy -- Strategy analysis -- Dealing with culture and power -- The mature context -- The innovation context -- The international context -- Managing change


Strategic planning Strategic planning -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.4012 M667S 1996CHECK SHELVES
Chula Business School Library658.4012 M667S 1996CHECK SHELVES
Chula Business School Library658.4012 M667S 1996CHECK SHELVES
Communication Arts Library658.4012 M667S 1996CHECK SHELVES

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