AuthorMintzberg, Henry
TitleThe strategy process : concepts, contexts, cases / Henry Mintzberg, James Brian Quinn
Imprint Upper Saddle River, N.J. : Prentice Hall, c1996
Edition 3rd ed
Descript xviii, 990 p

CONTENT

The strategy concept -- The strategist -- Formulating strategy -- Strategy analysis -- Dealing with culture and power -- The mature context -- The innovation context -- The international context -- Managing change


SUBJECT

  1. Strategic planning
  2. Strategic planning -- Case studies

LOCATIONCALL#STATUS
Sasin Library658.4012 M667S 1996 CHECK SHELVES
Chula Business School Library658.4012 M667S 1996 CHECK SHELVES
Chula Business School Library658.4012 M667S 1996 CHECK SHELVES
Communication Arts Library658.4012 M667S 1996 CHECK SHELVES