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TitlePrinciples of corporate communication
Author Cees B.M. Van Riel
Imprint London : Prentice Hall, cc1995
Edition 1st ed
Descript xiii, 239 p. : ill.; 24 cm


Evolution of organizational communication -- Three main forms of corporate communication -- Focus of interest of corporate communication -- Identity and image: two concepts central to corporate communication -- Corporate identity -- Corporate image -- An effective corporate identity programme -- Organizing corporate communication -- Case histories: Rabobank -- The Canon story -- Akzo Nobel -- Fortis

Communication in Management Corporations -- Communication Systems Public Relations -- Corporations Corporate Image

Communication Arts Library658.45 V217P 1995CHECK SHELVES

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