AuthorVan Riel, Cees B.M
TitlePrinciples of corporate communication / Cees B.M. Van Riel
Imprint London : Prentice Hall, cc1995
Edition 1st ed
Descript xiii, 239 p. : ill.; 24 cm

CONTENT

Evolution of organizational communication -- Three main forms of corporate communication -- Focus of interest of corporate communication -- Identity and image: two concepts central to corporate communication -- Corporate identity -- Corporate image -- An effective corporate identity programme -- Organizing corporate communication -- Case histories: Rabobank -- The Canon story -- Akzo Nobel -- Fortis


SUBJECT

  1. Communication in Management
  2. Corporations -- Communication Systems
  3. Public Relations -- Corporations
  4. Corporate Image

LOCATIONCALL#STATUS
Communication Arts Library658.45 V217P 1995 CHECK SHELVES