Principles of corporate communication / Cees B.M. Van Riel
Imprint
London : Prentice Hall, cc1995
Edition
1st ed
Descript
xiii, 239 p. : ill.; 24 cm
CONTENT
Evolution of organizational communication -- Three main forms of corporate communication -- Focus of interest of corporate communication -- Identity and image: two concepts central to corporate communication -- Corporate identity -- Corporate image -- An effective corporate identity programme -- Organizing corporate communication -- Case histories: Rabobank -- The Canon story -- Akzo Nobel -- Fortis