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TitlePublicity & media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact
Author David R. Yale
Imprint Lincolnwood, Illinois: NTC Business Book, c1995
Edition 1st ed
Descript ix, 190 p.; 28 cm

CONTENT

Goal setting and market analysis -- Priorities and getting organized -- Publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues


Publicity Public Relations Mass Media and Business

LOCATIONCALL#STATUS
Communication Arts Library659.2 Y17P 1995CHECK SHELVES

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