Annual Member
| Author | Yale, David R |
|---|---|
| Title | Publicity & media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact/ David R. Yale |
| Imprint | Lincolnwood, Illinois: NTC Business Book, c1995 |
| Edition | 1st ed |
| Descript | ix, 190 p.; 28 cm |
Goal setting and market analysis -- Priorities and getting organized -- Publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues
| LOCATION | CALL# | STATUS |
|---|---|---|
| Communication Arts Library | 659.2 Y17P 1995 | CHECK SHELVES |
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