Publicity & media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact

Title	Publicity & media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact
Author	David R. Yale
Imprint	Lincolnwood, Illinois: NTC Business Book, c1995
Edition	1st ed
Descript	ix, 190 p.; 28 cm

CONTENT

Goal setting and market analysis -- Priorities and getting organized -- Publicity materials -- Newspaper and magazine publicity materials -- Radio and television publicity materials -- Working with the media -- Using outside resources -- Legal and ethical issues

Publicity Public Relations Mass Media and Business

LOCATION	CALL#	STATUS
Communication Arts Library	659.2 Y17P 1995	CHECK SHELVES

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