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TitleAdvertising media planning
Author Jack Z. Sissors and Lincoln Bumba
Imprint Lincolnwood, Illinois: NTC Business Books, c1994
Edition 4th ed
Descript x, 485 p.: ill.; 24 cm

Advertising Media Planning Mass Media -- Planning

LOCATIONCALL#STATUS
Communication Arts Library659.14 S623A 1994CHECK SHELVES

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