AuthorSissors, Jack Zanville, 1919-
TitleAdvertising media planning/ Jack Z. Sissors and Lincoln Bumba
Imprint Lincolnwood, Illinois: NTC Business Books, c1994
Edition 4th ed
Descript x, 485 p.: ill.; 24 cm

SUBJECT

  1. Advertising Media Planning
  2. Mass Media -- Planning

LOCATIONCALL#STATUS
Communication Arts Library659.14 S623A 1994 CHECK SHELVES