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TitleCases in marketing management
Author Luiz Moutinho
Imprint Workingham, Eng. : Addison-Wesley, 1995
Edition 2nd ed
Descript xii, 390 p

CONTENT

Part 1: Marketing policy and strategy -- Arhi Pivnii Kombinat -- Plaswin group -- The battle for portable power : ever ready versus Duracell -- Dawson & company limited -- Scottish Foam Limited -- Fuji Bank -- Lysander's Wine Cellars -- The Great Western Brewing Company Ltd -- PPP -- Grand Prix Motor Racing Innovation -- Cifra -- Asea-Brown Boveri -- Medical Research Incorporated -- The Scottish National Orchestra -- part 2: Managing the marketing mix -- Flying Waiters Ltd -- Home from Home Limited -- MIT Tractors -- POK Electronic Systems -- WEDR-FM Radio Station -- Aroma -- The Langport Building Society -- Windsor Building Society -- The Southwest Bank -- Avis Rent-a-Car Limited -- Ulaanbaatar Carpet Factory -- Strathspey Centre -- London Underground Ltd (LUL) -- The Scottish Football League


Marketing -- Management -- Case studies

LOCATIONCALL#STATUS
Chula Business School Library658.8 M934C 1995CHECK SHELVES
Sasin Library658.8 M934C 1995CHECK SHELVES

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