Part 1: Marketing policy and strategy -- Arhi Pivnii Kombinat -- Plaswin group -- The battle for portable power : ever ready versus Duracell -- Dawson & company limited -- Scottish Foam Limited -- Fuji Bank -- Lysander's Wine Cellars -- The Great Western Brewing Company Ltd -- PPP -- Grand Prix Motor Racing Innovation -- Cifra -- Asea-Brown Boveri -- Medical Research Incorporated -- The Scottish National Orchestra -- part 2: Managing the marketing mix -- Flying Waiters Ltd -- Home from Home Limited -- MIT Tractors -- POK Electronic Systems -- WEDR-FM Radio Station -- Aroma -- The Langport Building Society -- Windsor Building Society -- The Southwest Bank -- Avis Rent-a-Car Limited -- Ulaanbaatar Carpet Factory -- Strathspey Centre -- London Underground Ltd (LUL) -- The Scottish Football League

1. Marketing -- Management -- Case studies