AuthorEngholm, Christopher
TitleDoing business in the new Vietnam : for investors, marketers, and entrepreneurs / by Christopher Engholm
Imprint Englewood Cliff, N.J. : Prentice Hall, 1995
Descript xix, 329 p. : ill., map ; 22 cm

CONTENT

Vietnamese people -- Economic landscape -- Political landscape -- Business scene -- What Vietnam wants to buy -- Entering the market -- Channels of distribution -- Advertising and promotion -- Why invest in Vietnam-and with whom? -- Project approval and start-up -- Transferring technology -- Financing taxes, and disputes -- Vietnam's business culture -- Communicating and negotiating -- Essential etiquette and protocol -- Traveling and living in the country


SUBJECT

  1. Export marketing
  2. International business enterprises -- Vietnam
  3. Export marketing -- Vietnam
  4. Investments
  5. Foreign -- Vietnam
  6. Corporate culture -- Vietnam
  7. countries and regions
  8. management
  9. Vietnam -- Economic conditions

LOCATIONCALL#STATUS
Chula Business School Library658.848 E58D 1995 CHECK SHELVES
Central Library (4th Floor)658.84809597 E57D CHECK SHELVES
Sasin Library658.848 E57D 1995 CHECK SHELVES
Thailand and ASEAN Information Center (6th Floor)[TAIC] 57061 CHECK SHELVES