Doing business in the new Vietnam : for investors, marketers, and entrepreneurs / by Christopher Engholm
Imprint
Englewood Cliff, N.J. : Prentice Hall, 1995
Descript
xix, 329 p. : ill., map ; 22 cm
CONTENT
Vietnamese people -- Economic landscape -- Political landscape -- Business scene -- What Vietnam wants to buy -- Entering the market -- Channels of distribution -- Advertising and promotion -- Why invest in Vietnam-and with whom? -- Project approval and start-up -- Transferring technology -- Financing taxes, and disputes -- Vietnam's business culture -- Communicating and negotiating -- Essential etiquette and protocol -- Traveling and living in the country