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TitleDoing business in the new Vietnam : for investors, marketers, and entrepreneurs
Author by Christopher Engholm
Imprint Englewood Cliff, N.J. : Prentice Hall, 1995
Descript xix, 329 p. : ill., map ; 22 cm


Vietnamese people -- Economic landscape -- Political landscape -- Business scene -- What Vietnam wants to buy -- Entering the market -- Channels of distribution -- Advertising and promotion -- Why invest in Vietnam-and with whom? -- Project approval and start-up -- Transferring technology -- Financing taxes, and disputes -- Vietnam's business culture -- Communicating and negotiating -- Essential etiquette and protocol -- Traveling and living in the country

Export marketing International business enterprises -- Vietnam Export marketing -- Vietnam Investments Foreign -- Vietnam Corporate culture -- Vietnam countries and regions management Vietnam -- Economic conditions

Chula Business School Library658.848 E58D 1995CHECK SHELVES
Central Library (4th Floor)658.84809597 E57DCHECK SHELVES
Sasin Library658.848 E57D 1995CHECK SHELVES
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