Doing business in the new Vietnam : for investors, marketers, and entrepreneurs

Title	Doing business in the new Vietnam : for investors, marketers, and entrepreneurs
Author	by Christopher Engholm
Imprint	Englewood Cliff, N.J. : Prentice Hall, 1995
Descript	xix, 329 p. : ill., map ; 22 cm

CONTENT

Vietnamese people -- Economic landscape -- Political landscape -- Business scene -- What Vietnam wants to buy -- Entering the market -- Channels of distribution -- Advertising and promotion -- Why invest in Vietnam-and with whom? -- Project approval and start-up -- Transferring technology -- Financing taxes, and disputes -- Vietnam's business culture -- Communicating and negotiating -- Essential etiquette and protocol -- Traveling and living in the country

Export marketing International business enterprises -- Vietnam Export marketing -- Vietnam Investments Foreign -- Vietnam Corporate culture -- Vietnam countries and regions management Vietnam -- Economic conditions

LOCATION	CALL#	STATUS
Chula Business School Library	658.848 E58D 1995	CHECK SHELVES
Central Library (4th Floor)	658.84809597 E57D	CHECK SHELVES
Sasin Library	658.848 E57D 1995	CHECK SHELVES
Thailand and ASEAN Information Center (6th Floor)	[TAIC] 57061	CHECK SHELVES

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