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TitleThe spot : the rise of political advertising on television
Author Edwin Diamond and Stephen Bates
Imprint Cambridge, Mass. : MIT Press, 1992
Edition 3rd ed
Descript xiv, 418 p. : ill. ; 23 cm


New media age: Morning again...and the morning after -- 1952-1992: Radio age and the birth of spots ; Ike, BBD&O, USP, and TV ; Checkers ; Rise of living-room politics ; Kennedy, Kennedy, Ken-ne-dy ; New advertising ; Daisy and the dirty pictures in the public mind ; High-tech politics ; New Nixon and the old Humphrey ; Tanya talks, Watergate walks ; Bright songs and blue jeans ; From the Soviet threat to the Horton threat -- Styles: Man on the white horse, and other tales of media techniques -- Effects: It was the truck ; Trouble with spots

Advertising Political -- United States Television advertising -- United States

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