Office of Academic Resources
Chulalongkorn University
Chulalongkorn University

Home / Help

TitleMcDonald's : behind the arches
Author John F. Love
Imprint New York : Bantam Books, c1995
Edition Revised ed
Descript 486 p., [16] p. of plates : ill. ; 24 cm

CONTENT

Unknown Mcdonald's -- Yes, there is a McDonald -- Salesman -- Franchising Derby -- Owner/operator -- Melting pot -- making hamburgers -- making money -- Buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- Public challenge -- Checks and balances -- Exporting Americana


Kroc Ray 1902- McDonald's Corporation Restaurateurs -- United States -- Biography

LOCATIONCALL#STATUS
Central Library : Stack (Contact Staff)338.7 L897MCHECK SHELVES
Sasin Library338.7 L897M 1995CHECK SHELVES

Chulalinet's Book Delivery Request




Location



Office of Academic Resources, Chulalongkorn University, Phayathai Rd. Pathumwan Bangkok 10330 Thailand

Contact Us

Tel. 0-2218-2929,
0-2218-2927 (Library Service)
0-2218-2903 (Administrative Division)
Fax. 0-2215-3617, 0-2218-2907

Social Network

  line

facebook   instragram