AuthorLove, John F
TitleMcDonald's : behind the arches / John F. Love
Imprint New York : Bantam Books, c1995
Edition Revised ed
Descript 486 p., [16] p. of plates : ill. ; 24 cm

CONTENT

Unknown Mcdonald's -- Yes, there is a McDonald -- Salesman -- Franchising Derby -- Owner/operator -- Melting pot -- making hamburgers -- making money -- Buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- Public challenge -- Checks and balances -- Exporting Americana


SUBJECT

  1. Kroc
  2. Ray
  3. 1902-
  4. McDonald's Corporation
  5. Restaurateurs -- United States -- Biography

LOCATIONCALL#STATUS
Central Library : Stack (Contact Staff)338.7 L897M CHECK SHELVES
Sasin Library338.7 L897M 1995 CHECK SHELVES