McDonald's : behind the arches

Title	McDonald's : behind the arches
Author	John F. Love
Imprint	New York : Bantam Books, c1995
Edition	Revised ed
Descript	486 p., [16] p. of plates : ill. ; 24 cm

CONTENT

Unknown Mcdonald's -- Yes, there is a McDonald -- Salesman -- Franchising Derby -- Owner/operator -- Melting pot -- making hamburgers -- making money -- Buyout -- Partners -- Going public -- McDonald's East, McDonald's West -- High gear -- Media magic -- "McDonaldizing" the suppliers -- Public challenge -- Checks and balances -- Exporting Americana

Kroc Ray 1902- McDonald's Corporation Restaurateurs -- United States -- Biography

LOCATION	CALL#	STATUS
Central Library : Stack (Contact Staff)	338.7 L897M	CHECK SHELVES
Sasin Library	338.7 L897M 1995	CHECK SHELVES

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